Storytelling and infotainment have set new rules for editorial media content and the advertising industry: the target group does not want to be overwhelmed with empty advertising messages, but rather be entertained with creative and high-quality content. With the right strategy and professional handling of social media, you can drive your business forward and create completely new opportunities. Anyone who creates good content with added value, uses a well-founded and smart marketing mix and pursues a sustainable social media strategy can still achieve a considerable, organic reach in 2022.



  • since 2022 Head of Marketing for HorseWorldTV

  • since 2022: Content Creation (photo & film) for brands and professional athletes

  • since 2020: freelance journalist, among others for pferde.de and the breeder magazine of the Lower Saxony State Stud in Celle "Auf ein Wort"

  • since 2020: Host of the podcast "Pet Talks: Pferd" by Deine Tierwelt

  • 2020: Head of Strategy, Brand & Content pferde.de

  • since 2019: Speaker and moderator of talks at events, including "Sommervergnügen" as part of the Celle stallion parades

  • 2018: Second place in the prestigious "Silver Horse" media award at the CHIO Aachen

  • since 2018: Independent advice and conception for brands, athletes and studs

  • since 2018: harrietjensen.com formerly HCJ Magazine

  • 2012: Publication of a personal equestrian blog